Before using the icons and logos we provided or referring to the Google brand, please follow these guidelines.

Do:

  • Use Google icons and logos in materials you create for your organization in conjunction with your deployment. You can be creative and involve other staff at your organization, but always be aware of how you’re using the Google brand and Google brand features.

  • If you’re using a Google trademark, distinguish the trademark from the surrounding text in some way. Capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, use a different type style or font for the mark than for the generic name.

  • Use the trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form.

  • Use a generic term following the trademark, for example, Google search engine, Google search, Google web search.

  • If you’re using a Google logo, only use Google-approved artwork.

Don't:

  • Don’t remove, distort, or alter any element of a Google brand feature.

  • Don’t modify a Google trademark through hyphenation, combination, or abbreviation, such as Googliscious, Googlyoogly, GaGooglemania, and so on.

  • Don’t shorten, abbreviate, or create acronyms out of Google trademarks. Don’t display a Google brand feature as the most prominent element on your web page.

  • Don’t display a Google brand feature in any way that implies a relationship or affiliation with, sponsorship, or endorsement by Google, or that can be reasonably interpreted to suggest editorial content has been authored by or represents the views or opinions of Google or Google personnel.

  • Don’t display a Google brand feature on any website that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under 21 years of age, or otherwise violates applicable law.

  • Don’t display a Google brand feature in a manner that is in Google's sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene, or otherwise objectionable to Google.

  • Don’t display a Google brand feature on a site that violates any law or regulation.

  • Don’t frame or mirror any Google page (including the page that appears in response to clicking the Google logo or Google search box).

  • Don’t incorporate Google brand features into your own product name, service names, trademarks, logos, or company names.

  • Don’t copy or imitate Google's trade dress, including the look and feel of Google web design properties or Google brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Google.

  • Don’t adopt marks, logos, slogans, or designs that are confusingly similar to our brand features.

  • Don’t use Google trademarks in a way that suggests a common, descriptive, or generic meaning.